Fashion Retailer
See how we helped this fashion retailer grow their organic revenue by 301% and overall revenue by 154% through a tailored SEO and PPC strategy.
Disclaimer: As a white label SEO agency, we keep the names of the websites we work on confidential to respect our partners.
Boosting Organic Revenue by 301%: Fashion Ecommerce Case Study
🎯 Objective
Help a well-established brick-and-mortar fashion retailer achieve similar success online by increasing new customer acquisition, website orders, and overall digital performance.
🛍️ Website Background
A B2C fashion ecommerce brand with multiple physical retail locations, running on the Shopify platform. The online store needed support to match the success of their in-store experience.
⚠️ Key Challenges
- Despite offline popularity, the brand’s online presence was underperforming in terms of traffic and sales.
- Google Search Console errors were limiting visibility in search results.
- The homepage layout and banner display issues hindered the user experience.
- Affiliate marketing setup was incomplete, and broken links (404 errors) affected site navigation.
✅ The Strategy
1. On-Page SEO Optimization
- Rewrote product and landing page content with SEO best practices to improve keyword relevance and engagement.
- Implemented a new homepage design to boost user experience and guide conversions more effectively.
2. Technical SEO Fixes
- Resolved all GSC coverage errors to ensure proper crawling and indexing.
- Fixed display issues with promotional banners being cut off, particularly on mobile.
- Cleaned up broken links and improved internal linking structure.
3. Affiliate Integration
- Successfully integrated ShareASale to open up new affiliate traffic channels.
4. Multi-Channel PPC Campaigns
- Launched and optimized Google Ads and Facebook Ads campaigns to drive immediate traffic.
- Targeted high-converting audiences based on previous buyer behavior and interest segments.
📊 Key Results
Organic SEO Performance
- +54% increase in monthly organic sessions
- +26% increase in organic new users
- +301% increase in organic revenue
- +272% increase in organic transactions
PPC Performance
- Google Ads ROAS: 1:7
- Facebook Ads ROAS: 1:20
Combined SEO & PPC efforts resulted in sustained growth in traffic, revenue, and customer acquisition.
Overall Site Impact
- +154% increase in total revenue
- Monthly sales grew from $22,000 to $55,000 during the campaign period
More Projects
WEB • BRANDING • UX/UI
“We’ve seen incredible growth in both our online traffic and revenue. Your team’s ability to drive both organic and paid results has been invaluable for our business!”
