Luxury Skincare Brand

From 1% open rates to email-driven revenue: How we transformed a skincare ecommerce store’s growth through SEO, PPC & Email.

Note: Client identity is anonymized for confidentiality purposes, as this was a white-label agency project.

SKILLS NEEDED

SEO & On-Site Optimization

PPC Advertising

Email Marketing

CATEGORIES

Health & Beauty (Luxury Skincare, Anti-Aging, Rejuvenation)

💎 976% Revenue Growth for Luxury Skincare Brand

🎯 Objective

Boost online visibility, grow organic traffic, fix underperforming email campaigns, and increase overall revenue for a luxury skincare brand on BigCommerce.

🧴 Brand Snapshot

A premium skincare ecommerce business focused on rejuvenation and anti-aging products made from natural ingredients. Despite high-quality offerings, the brand was underperforming in both traffic and email marketing ROI.

⚠️ Key Challenges

  • Email marketing metrics were extremely low:

    – Open rate: ~1%

    – Click-through rate: ~0.1%

  • Minimal revenue from email campaigns despite a growing subscriber list.

  • Low organic traffic and visibility in search results.

  • Needed an integrated strategy involving SEO, PPC, and email automation to boost sales.

✅ The Strategy

1. SEO & On-Site Optimization

  • Fixed image issues, enhanced site banners, and added a “Press” page.

  • Ran extensive keyword and competitor analysis.

  • Optimized product metadata and blog content.

  • Built high-authority backlinks through guest post outreach.

2. PPC Advertising

  • Built hyper-targeted ad campaigns based on audience intent and product types.

  • Used A/B testing and ROAS-based scaling to maximize ad budget efficiency.

3. Email Marketing Overhaul

  • Created mobile-optimized, branded email templates.

  • Moved to a better-performing ESP with robust segmentation.

  • Implemented automated flows: abandoned cart, welcome series, and win-back campaigns.

  • Developed a consistent send cadence to boost engagement and retention.

📊 Key Results

🚀 Organic Growth

  • +340% increase in organic sessions

  • +482% increase in organic new users

  • +171% increase in organic revenue YoY

💰 Revenue Explosion

  • +976% overall revenue increase

📬 Email Marketing Breakthrough

  • Open rate skyrocketed from 1% to 30% (+2,900%)

  • Click rate increased from 0.1% to 2% (+1,900%)

  • Email marketing became the #1 driver of sales on the site

🔄 SEO + Email = Revenue Engine

  • SEO drove targeted organic traffic to the site.

  • Email campaigns nurtured these users into paying customers.

  • PPC added fuel to the funnel, capturing high-intent visitors and boosting visibility.

Each channel reinforced the other, creating a flywheel of sustainable growth.

Quotation Mark

“The transformation in our email marketing results has been incredible! Our open and click rates have skyrocketed, and sales have followed. We’re thrilled with the overall growth and look forward to more success!”

Let’s Work Together

📞 Want Similar Results?

Let’s talk about scaling your ecommerce growth through high-impact SEO, email, and PPC strategies.
Contact me today to schedule your free consultation.