Workwear Ecommerce Store
Discover how we helped a performance workwear brand increase transactions by 432% and organic traffic by 244% in one year.
Disclaimer: As a white label SEO agency, we keep the names of the websites we work on confidential to respect our partners.
🚀 422% Growth in Organic Revenue: Workwear Ecommerce Case Study
🎯 Objective
Improve organic traffic, conversion rates, and repeat purchases for a B2B/B2C performance workwear brand with a mobile-heavy audience.
🧰 Website Background
An ecommerce company (Shopify) specializing in durable, functional workwear for professionals. While their products were built for performance, their website needed optimization to match that level of quality and usability—especially on mobile devices.
⚠️ Key Challenges
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Low organic traffic and limited visibility for key products and categories.
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Mobile experience was under-optimized, despite mobile users making up the bulk of site visitors.
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Site suffered from broken internal links, poor schema markup, and unoptimized product copy.
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Needed to increase repeat purchases and streamline the conversion funnel.
✅ The Strategy
1. SEO Content Optimization
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Developed SEO-friendly product descriptions and homepage content to better align with buyer intent and rank for target keywords.
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Enhanced calls-to-action (CTAs) for improved conversions.
2. Technical SEO Improvements
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Conducted a full internal link audit, fixing 404 errors and improving crawl depth and user experience.
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Updated and validated product schema markup during a site relaunch, ensuring accurate display in SERPs.
3. Digital PR & Authority Building
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Secured high-quality online PR placements to boost domain authority and brand visibility.
4. Mobile Optimization
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Focused on mobile-specific UX improvements, including speed optimizations, better layout, and easier navigation for small screens.
📊 Key Results
Organic SEO Performance
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+244% increase in yearly organic sessions
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+136% increase in new users
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+432% increase in organic transactions
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+422% increase in organic revenue
(from $20,000 to $102,000 YoY)
Overall Site Performance
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+342% increase in total sessions
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+304% increase in overall revenue
(from $169,000 to $683,000 YoY)
📱 Mobile Optimization Wins
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Mobile-first improvements led to higher mobile conversion rates and engagement.
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Ensured that mobile traffic grew at pace with desktop sessions, maintaining a consistent UX across all devices.
Result: A significantly faster, cleaner, and more profitable experience for mobile shoppers.
“Our partnership with Nitesh and team has been transformative. The results speak for themselves—traffic, revenue, and repeat customers have all grown beyond our expectations. We’re excited for the future!”
