Children’s Fashion Retailer
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🎯 Growing Organic Revenue by 1,167%: E-commerce SEO Case Study
Learn how we helped this children’s fashion retailer increase organic revenue by 1,167% and boost overall traffic by 444% within a few months.
Disclaimer: As a white label SEO agency, we keep the names of the websites we work on confidential to respect our partners.
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Objective:
Our goal was to increase organic traffic, improve conversion rates, and maximize revenue for an eCommerce boutique selling specialty fashion products to a niche B2C audience.
Website Background
A direct-to-consumer (DTC) online retailer in the fashion industry, specializing in formalwear for kids.
The business runs on the BigCommerce platform and targets North American customers.
Key Challenges
- The brand served a niche market but lacked organic visibility.
- High bounce rates and low conversion rates on key product pages.
- Slow website speed due to unoptimized media files.
- Technical issues including broken links and poorly structured URLs.
- Limited focus on keyword-optimized content across category and product pages.
The Strategy
1. Technical SEO Improvements
- Resolved 404 errors, removed broken internal links, and fixed crawl issues.
- Compressed and optimized images to improve Core Web Vitals and load speed.
- Improved mobile responsiveness and structured site layout.
2. Conversion-Focused Design Updates
- Refreshed the visual aesthetic to better align with customer intent (e.g., vibrant CTA buttons, trust badges, and highlighted discounts).
- Added urgency triggers like limited-time offers and free shipping banners.
3. Keyword Research & Content Optimization
- Conducted extensive keyword research targeting transactional and long-tail terms.
- Rewrote product descriptions with a focus on SEO and user engagement.
- Created new landing pages and optimized category pages with keyword-rich headers.
4. SEO & PPC Synergy
- Leveraged PPC campaigns to test high-intent keywords for SEO.
- Used paid campaign data to inform SEO priorities, boosting high-performing pages.
Results After Optimization
Organic Growth (MoM):
- +283% in organic sessions
- +353% in organic new users
Organic Revenue:
- +1,167% increase in organic revenue
- +1,100% increase in organic transactions
Overall Website Performance:
- +444% increase in total traffic
- +514% increase in new users
- +468% increase in total revenue
Takeaway
By combining technical SEO, conversion optimization, and data-driven content strategy, we helped this eCommerce brand experience explosive growth in both traffic and revenue in under a year.
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