🧭 Project Objective

Boost site traffic, improve email automation performance, and drive higher conversion rates for a century-old diamond jewelry brand.

🛒 Brand Snapshot

A trusted jewelry brand with 100+ years of craftsmanship in diamond engagement rings, fine jewelry, and custom designs. Despite their strong brand legacy, their digital performance was lagging due to outdated automations and missed SEO opportunities.

⚠️ Key Challenges

• Low-performing email automations:

  – Multiple versions triggering at once

  – Poor conversion rates despite a strong subscriber base

• Suboptimal SEO foundation:

  – Technical errors

  – Poor internal linking and outdated About page

  – Inconsistent keyword targeting

• Needed a refreshed email strategy and a stronger SEO foundation to drive conversions and revenue.

✅ Our Strategy

1. SEO Optimization

• Fixed server-side errors and implemented structured breadcrumbs.

• Improved About Us page consistency and trust signals.

• Focused on technical SEO, site structure, and content alignment to improve organic visibility.

2. Email Marketing Revamp

• Segmentation & Cleanup: Refined lists for better targeting and engagement.

• Template Redesign: Designed clean, responsive templates aligned with luxury branding.

• Automation Optimization:

  – Rewrote and redesigned flows

  – Eliminated duplicate sends

  – A/B tested subject lines and CTAs to boost performance

📊 Key Results

🚀 Organic Performance

• +84% increase in organic sessions (from 98k → 181k)

• +116% increase in new organic users (47k → 101k)

• +64% increase in organic transactions

• +40% increase in organic revenue ($994k → $1.39M)

💰 Email Marketing Wins

• +193% increase in conversion rates for automated emails (14% → 40%)

• +53% increase in click-through rates (19% → 28%)

• +110% increase in automation revenue ($277k → $581k)

• +235% increase in revenue per recipient ($127 → $427)

• +101% open rate growth

• +90% click rate growth

🔁 How SEO + Email Drove Sustainable Growth

• SEO brought in targeted traffic primed to engage.

• Email automations converted and retained those users through highly personalized flows.

• The two channels worked in tandem to boost conversions, retention, and CLV.

Investing in both SEO and lifecycle email created a compounding revenue engine.