Leading Botanical Ecommerce Brand
How strategic SEO, email automation, and UX improvements helped this kratom retailer reclaim traffic, revenue, and visibility.
Note: Sensitive industry subject to advertising restrictions; all tactics aligned with compliance best practices.
144% Organic Growth for a Leading Botanical Ecommerce Brand
🧭 Project Objective
Restore lost organic visibility and revenue, improve accessibility, and optimize email automations for a botanical ecommerce store operating in a highly regulated niche.
⚠️ Key Challenges
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Decline in keyword rankings and organic traffic
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Technical SEO issues:
– 404 errors
– Spammy backlinks
– Schema markup problems
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Website lacked ADA compliance (accessibility)
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Outdated automations and weak email performance
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Poor user experience and low-converting CTAs
✅ Our Strategy
1. SEO & Technical Optimization
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Full technical audit with resolutions for 404s, backlink cleanup, and schema fixes
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Optimized homepage, category, and FAQ content with targeted keywords and strong CTAs
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Enhanced internal linking and earned new high-authority backlinks
2. ADA Compliance & UX Improvements
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Implemented WCAG Level A, AA, and AAA compliance features
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Updated site layout, improved visual contrast, added alt text, and streamlined navigation
3. Email Marketing Overhaul
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Built automated journeys: welcome, abandoned cart, post-purchase, and win-back
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Created high-converting sign-up forms and pop-ups for consistent list growth
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Delivered promotional, educational, and community-driven campaigns to drive conversions
📊 Key Results
🚀 Organic Growth (3-Month Snapshot)
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+144% organic users
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+134% organic sessions
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+11% increase in organic revenue
💰 Email Marketing Performance
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Email responsible for 40–60% of total monthly revenue
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35–60% open rates on key campaigns
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1–4% click-through rates
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+20% YoY growth in email-attributed revenue
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Special campaign (10-year anniversary):
– 41% open rate
– 3.3% CTR
– $12,000+ revenue generated
🔁 How SEO & Email Worked Together
Traffic from SEO. Conversions from email. Retention from both.
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SEO boosted quality traffic
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Email automation nurtured visitors into loyal customers
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Website updates improved accessibility and user experience
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Together, they created a self-sustaining growth engine
📈 Result: Continuous increases in traffic, conversions, and customer lifetime value
“We’ve seen great results with improved rankings, more traffic, and significant growth in email revenue. The team is professional, responsive, and truly understands the challenges of working in a restricted industry.”
